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Manhattanmarketingmaven.com - Manhattan Marketing Maven @ 1800 RSSFeeds.Com |
| Site URL: | http://manhattanmarketingmaven.com/ |
| Feed Description: | Manhattan Marketing Maven is most favorite blog of Marketing and Advertising for all business professionals. This blog feed provides you informative and latest blog on the Practical Hands on Marketing and Advertising. |
| Feed URL: | http://manhattanmarketingmaven.blogs.com/mmm/index.rdf
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| Site Title: | manhattanmarketingmaven.com |
| Language: | en-US |
Manhattanmarketingmaven RSS Details |
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Why CMOs Snub Social Media Millions of people have started using social media in the last year. 49 million visited MySpace or Facebook in October 2008. But more than half (55%) of 180 Chief Marketing Officers from medium to giant brands aren’t interested. What’s up with that? Could it really be that the marketing leaders of top consumer and B2B brands really don’t care that Facebook and MySpace have aggregated huge au... |
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5 Ways To Jumpstart Mobile Marketing The prudent forward-looking professionally paranoid marketer will get started and get smarter about mobile media and marketing now, during the ascent phase while prices are low, content and merchant partners are flexible and open to experimentation and before anybody gets a lock on a killer app, game-changing technology or critical market segments. The holiday appeal and uptake of smartphones shou... |
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Web 3.0: Brand Strategy Must Drive Integrated Interactive Marketing Web 2.0 was about finding, developing and embracing interactive technologies to engage customers, prospects and other constituencies. Web 3.0, says Clark Kokich of Razorfish, is about integrating these cool new toys to work together to achieve business results. While Michael Leis jokes about the nomenclature, Clark’s underlying thought is spot on; the holy grail of integrated digital marketing i... |
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Mobile Marketing Gets Mojo Mobile marketing is on the cusp of moving markets and deserves consideration as part of the marketing mix for a wide variety of products and services. No longer the province of teenagersor a parlor trick prepetrated by a nerdy early adopter, mobile media is gaining widespread use as new phones and new software make the Internet accessible everywhere. In no time we'll all be tethered to the digital... |
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Bad Times Mean Online Advertising Opportunities: A Time To Experiment Bad times are perfect opportunities to test media and try the wacky ideas that have been percolating within your organization. The economy is in free fall. The shift to digital media has begun but hasn't been fully realized even as print and other traditional media are suffering mightily. Enter the former high priestess of the dot-com bubble, Morgan Stanley's Mary Meeker, with her insights into In... |
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Helping PR Make The Digital Transition The practice of public relations, especially media relations, is making a transition from semi-traditional press agentry to the digital age. In working with both PR agencies and clients, it is clear that the recession will further complicate the process of getting attention and visibility for brands. Here are 11 things to do to help smooth the transition. Integrate Channels. A publicity campaign i... |
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Re-Imagining My Morning Newspaper I just read a blog at NYTImes.com and it struck me that I must be the last Luddite who blindly clings to the print version because I can read it on the subway or in the can. This belated revelation is ironic not only because I know a bunch of guys at the Times but because I[ve always fantasized about having a personal newsroom that could monitor and report on the stuff that I either desperately ca... |
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Making Sense Of Social Networks When your 80-year old mother forwards a video to you each day and your mother-in-law writes a blog, you can’t help but pay attention to the growth, acceptance and utility of social media. According to Forrester’s 2008 Social Technographic Profile, three out of four US adults use web technologies and tools to connect with other people and to share information. Adoption has grown from 56 percent... |
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Avoiding B2B Marketing Obsolescence Laura Ramos celebrated her 8th anniversary as the B2B marketing analyst at Forrester by worrying about the death of B2B marketing. Her piece suggests a frustration with B2B marketers still in love with trade ads, trade shows and brochures and still at war with their counterparts in sales. She hints that their obsession with the top of the demand funnel ignores the reality of complex considered pur... |
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Psyching Out The Searchers The fun and the frustration in search marketing is trying to understand and anticipate how people think. The mental processes by which people try to find things are often thought to be predictable, but new research in the journal Cognition, reported in Business Week, suggests that people file, sort, filter and associate words and ideas much more individually that previously thought. On one hand th... |
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