Returnpath.net - Return Path Email Marketing Water Cooler @ 1800 RSSFeeds.Com

Site URL:	http://www.returnpath.net/
Feed Description:	We look at the problems facing the email marketing industry. Return Path RSS feed Provides e-mail forwarding and allows people to search for new addresses registered as updates to old ones.
Feed URL:	http://feeds.feedburner.com/ReturnPath
Site Title:	Return Path
Language:	en

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Yahoo! And Sender Score Certified: Together At Last
By Alex Rubin Vice President, Business Development Earlier this year we mentioned that Yahoo! would be joining Sender Score Certified. Well the time has arrived! During the first week of January, Yahoo! will begin using Sender Score Certified status in their filtering decisions. This means that Sender Score Certified members will receive preferential treatment in reaching the inbox at Yahoo! M...

Get In The Loop
By Melinda Plemel Receiver Relationship Manager We are very proud to announce the public release of a new feedback loop service for all BlueTie-hosted domains, including excite.com, iwon.com and myway.com. Other ISPs including Comcast, Cox, USA.net and Mailtrust have implemented feedback loops from Return Path and have seen complaints drop by 20-40%. We expect this feedback loop to result in a...

Reputation Radio Episode #2 Is Live!
Our new episode of Reputation Radio is available now on iTunes. In this episode we interview Stephanie Miller about the findings from a recent Episilon-Return Path study of email marketing in the Asia Pacific region. Then, in our Cool Email Idea segment we talk with Margaret Farmakis about what cool things Sephora is doing with email marketing. Listen now. And don't forget to subscribe! Would ...

AOL's Plans For Domain Reputation
By J.D. Falk Director of Product Management, Receiver Products With every new technology, there are a few people who fully grok not only where it stands now, but where it's going -- who will be using it, and how. In our case, these are people whose thinking about reputation is so far ahead of the rest of the industry that if we would have had them as speakers at our IN conference a few weeks ago...

New Research Study: How The Unsubscribe Process Impacts Sender Reputation
By Bonnie Malone Director, Strategic Services In June we published a research study on how top brands manage the sign-up and welcome experience for their subscribers. As you might recall, our findings were rather shocking. Big, well-known brands were falling down on what many email marketing experts consider basic best practices. We decided to re-visit those same companies and see if they han...

Study Finds Some Top Brand Marketers Are Struggling To Provide Adequate Email Unsubscribe Options
Twenty Percent of Marketers Sent Additional Email Messages To Consumers After Confirming The Person Had Unsubscribed New York, New York, Denver, CO, and Mountain View, CA - For Immediate Release -Twenty percent of top brand marketers sent additional emails to subscribers after confirming an unsubscribe request, Return Path discovered with its new research study titled Keeping the Subscriber Exper...

Return Path In The News
Check out some recent mentions of Return Path, both in the news and around the blogosphere. In the news ... Matt Blumberg was featured in this New York Times piece about our recent acquisition of Habeas. He was also quoted in a piece in the New York Observer about managing in a slowing economy. An Associated Press piece on how retailers will be using email this holiday season features quotes f...

Fight Or Flight? Dealing With Marketing Stress
By Chad Malchow VP, New Business Development Whether or not you believe we are in or heading to a recession, you most likely believe we are in times of uncertainty. If you are like the many clients I have talked to over the past few months, your budget has been frozen or cut. You still have goals to meet and now you need to meet them with fewer funds. This is not a fun or easy place for you t...

IN Panel: The Future Of Messaging Moderated By Matt Blumberg
By Margaret Farmakis Senior Director, Strategic Services [Ed note: This is the final blog on our IN Conference sessions. Do to some technical issues -- and a late night on Thursday -- it's a little later than the rest.] The last panel session of the day was moderated by Return Path CEO Matt Blumberg and included Fred Wilson from Union Square Ventures. Fred has been in the VC space since 1987, ...

How Top Marketers Get Delivered
By Stephanie Colleton Director, Strategic Services We just completed a panel discussion led by Anita Absey entitled "IN Their Own Words - How Top Marketers Get Delivered Every Time - Well Almost." Our panelists included Jenny Ahujo from comScore, Michael Cleary from Proctor & Gamble, and Herschel Thompson from Charming Shoppes. We started out with polling the audience to get a sense of what ty...

Inbox Or No Inbox?!?!
By Bonnie Malone Director, Strategic Services With great flair and charisma, Chad Malchow, Return Path's VP of Sales, played game show host in a fun, interactive game deemed "Inbox or No Inbox". The format was that of a familiar, popular TV game show - and in this version, the audience got to participate. Three contestants were pulled to the stage from the audience and asked individually to ch...

How To Leverage Reputation
By Margaret Farmakis Senior Director, Strategic Services Stephanie Miller kicked off the afternoon session of IN: The Email Reputation Conference by stating that the only way marketers can leverage ROI and harness the power of the email channel is to send email that will make subscribers happy. How? By respecting the subscriber experience and sending relevant emails. Unfortunately, many marketer...

What ISPs Think About Your Email
By Bonnie Malone Director, Strategic Services The fourth session of IN: The Email Reputation Conference featured a panel of speakers from ISP's Comcast and Time Warner/Roadrunner. The conversation started with some statistics about the mail that an average ISP receives. For many, these were surprising numbers, as most marketers didn't realize the discrepancies in volume between legitimate and ...

Why Your Email Won't Get Delivered
By Stephanie Colleton Director, Strategic Services Our last session at IN: The Email Reputation Conference, 5 Reasons Why Your Email Won't Get Delivered, was led by George Bilbrey, President of Return Path. George was joined by Patrick Foster from Turner Broadcasting and Jason Shaw from Quicken Loans. George started by explaining why some legitimate email messages end up in the spam folder. ...

Key Note: No Free Stamps Here!
By Margaret Farmakis Senior Director, Strategic Services Seth Godin, author and entrepreneur, accomplished his presentation goal at the IN Conference this morning: to give email marketers some interesting thoughts, words and images to take back to their organizations for how to not be average. How can email marketers achieve that? By approaching email marketing with the goal of promoting ideas...

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